Senior Manager, Email Marketing & Digital Fundraising

Position Overview

About Rare

Rare inspires change so people and nature thrive. For over 45 years, across 60 countries, we have inspired and empowered millions of people and their communities to shift their behaviors and practices to protect our shared planet.

We are a global leader in driving social change for people and nature. We facilitate solutions that help individuals, their communities, and their local leaders tackle global environmental challenges, manage their resources, and take charge of their futures. And we believe that the cumulative power of individual and community action is a vital pathway to safeguarding and restoring our shared waters, lands, and climate.

Rare’s organizational culture is results-oriented, entrepreneurial, and defined by our five core values: Courage to Take Risks, Commitment to Accountability, Mindset of Solutionology, Investments in People, and Spirit of Celebration. We are working toward ambitious goals and creating measurable social change. This new position will play a critical role in achieving these goals through the power of email marketing & digital fundraising, working closely with the Marketing & Communications and Development departments, as well as programs and teams across the organization.

Position Overview

The creation of this role is part of Rare’s strategy to is to expand its base of support, attracting new donors and diversifying the range of donations. The role joins a growing Marketing and Communications team and will work in close partnership with Development colleagues.

Digital fundraising is an emerging strategy at Rare. The focus is on the cultivation and stewardship of audiences with the potential to make significant gifts over time. This means the careful growth of an email file of priority audiences with the goals being more about quality rather than raw quantity. At the same time, optimizing digital touchpoints and products (e.g., the Rare.org experience) to drive email and donor conversion is of key importance.

You will report to the Senior Director of Digital Marketing and bring a seasoned mix of both strategic and hands-on experience with particular expertise in Salesforce Marketing Cloud (SFMC).

Responsibilities

Email Marketing

Rare currently maintains a modest email file and publishes a number of newsletters on a monthly basis. This new role is key to not only strategically growing the size of this community and their engagement with our content, but also increasing the frequency with which we communicate with them. Being the center for this discipline at Rare, you have the opportunity to operate at both tactical and strategic levels.

• Work closely with other members of the Communications team to constantly expand and improve email acquisition through our digital experiences (e.g., Rare.org) and products (e.g., webinars).
• Lead the day-to-day work surrounding email creation, targeting, and deployment.
• Serve as the expert at Rare for all things SFMC.
• Create, test, and deploy sophisticated email Journeys through SFMC.
• Maintain and optimize Rare’s lists (aka Data Extensions) for effective segmentation, suppression, reactivation, and more.
• Work closely with Rare’s Salesforce Admin to ensure data is successfully flowing across systems.
• Where appropriate, develop and execute A/B testing to positively affect key metrics.
• Continuously monitor and report out on performance, mining insights and suggesting ways in which to improve the health and success of our file.

Digital Fundraising

The Marketing and Communications team has direct responsibility for online revenue and gifts <$5K. However, this role works in close partnership with Development across the entire spectrum of individual donors (from small-dollar contributors up to principal gifts).

• Work closely with Rare’s new middle donor manager on both acquisition and cultivation of this emerging donor community.
• Collaborate with gift officers on outreach to their portfolios regarding news & updates, leveraging SFMC where appropriate.
• Lead on the campaign and surrounding efforts for year-end fundraising, along with periodic pushes for donations throughout the year.
• Bring to bear a cross-channel, holistic point of view for the fundraising journey (e.g., the ask on social media, the acquisition on Rare.org, the follow-up messaging), working closely with leads across the Communications team.
• Partner with members of the Development team to report out on campaign performance, health of Rare’s email file (e.g., churn, lapsed donors), and other key points of data to optimize efforts.

Qualifications

• 6 years of relevant experience.
• Proven, extensive experience with SFMC, particularly in the area of email creation, Journey building, and Data Extension management.
• Experience architecting and executing year-end fundraising campaign(s) for an organization bearing similarity to Rare.
• Clear ability to not only extract data from key systems (e.g., SFMC), but also mine insights and craft a comprehensible narrative for various stakeholders.
• Familiarity with Google Analytics a plus.
• Strong familiarity with HTML & CSS in order to maintain & troubleshoot issues with email templates & presentation.
• Knowledge of and experience with modern design principles & programs (e.g., Adobe) a plus.
• Exceptional written and verbal communication skills.
• Strong organizational skills with the ability to solve problems and track multiple projects.

Rare is an equal opportunity employer and welcomes all to apply; EOE/M/F/D/V