Rare is hiring a
Rare inspires change so people and nature thrive. For over 45 years, across 60 countries, we have inspired and empowered millions of people and their communities to shift their behaviors and practices to protect our shared planet.
We are a global leader in driving social change for people and nature. We facilitate solutions that help individuals, their communities, and their local leaders tackle global environmental challenges, manage their resources, and take charge of their futures. And we believe that the cumulative power of individual and community action is a vital pathway to safeguarding and restoring our shared waters, lands, and climate.
Rare’s organizational culture is results-oriented, entrepreneurial, and defined by our five core values: Courage to Take Risks, Commitment to Accountability, Mindset of Solutionology, Investments in People, and Spirit of Celebration. We are working toward ambitious goals and creating measurable social change. This new position will play a critical role in achieving these goals through the power of email marketing & digital fundraising, working closely with the Marketing & Communications and Development departments, as well as programs and teams across the organization.
The creation of this role is part of Rare’s strategy to is to expand its base of support, attracting new donors and diversifying the range of donations. The role joins a growing Marketing and Communications team and will work in close partnership with Development colleagues.
Digital fundraising is an emerging strategy at Rare. The focus is on the cultivation and stewardship of audiences with the potential to make significant gifts over time. This means the careful growth of an email file of priority audiences with the goals being more about quality rather than raw quantity. At the same time, optimizing digital touchpoints and products (e.g., the Rare.org experience) to drive email and donor conversion is of key importance.
You will report to the Senior Director of Digital Marketing and bring a seasoned mix of both strategic and hands-on experience with particular expertise in Salesforce Marketing Cloud (SFMC).
Rare currently maintains a modest email file and publishes a number of newsletters on a monthly basis. This new role is key to not only strategically growing the size of this community and their engagement with our content, but also increasing the frequency with which we communicate with them. Being the center for this discipline at Rare, you have the opportunity to operate at both tactical and strategic levels.
The Marketing and Communications team has direct responsibility for online revenue and gifts <$5K. However, this role works in close partnership with Development across the entire spectrum of individual donors (from small-dollar contributors up to principal gifts).
Rare is an equal opportunity employer and welcomes all to apply; EOE/M/F/D/V