Accion is hiring a
Accion is a global nonprofit committed to creating a financially inclusive world, with a trailblazing legacy in microfinance and fintech impact investing. We catalyze financial service providers to deliver high-quality, affordable solutions at scale for the 1.8 billion people who are left out of, or poorly served by, the financial sector. For more than 60 years, Accion has helped tens of millions of people through our work with more than 200 partners in 63 countries. More at http://www.accion.org.
About Center for Financial Inclusion
The Center for Financial Inclusion is an independent global think tank that uses rigorous research and advocacy to advance inclusive financial systems for low-income people around the world. CFI works to advance inclusive financial services for the billions of people who currently lack the financial tools needed to improve their lives and prosper. It leverages partnerships to conduct research and test promising solutions and then advocates for evidence-based change.
CFI is seeking an agency to conduct brand research and recommend a new name for the organization, and then design new logos for CFI and its two sub-brands, with the goal of enhancing our brand identity and better positioning CFI as a leader in the fast-evolving inclusive finance sector. The brand refresh would be separate from, but run concurrent with, the redesign and relaunch of our website. We are ideally looking for a consultancy that has a strong background in working with nonprofits in the development sector, has experience in the financial industry, and can apply an international lens to its work.
CFI was founded by Accion in 2008 to serve as an independent think tank on inclusive finance. Our vision is a world where all people can use financial services and participate in the economy to improve their lives and prosper. We are a leading research and advocacy-oriented think tank, housed at Accion, that has fostered deep relationships with financial service providers, impact investors and fintechs, as well as field practitioners, policymakers, regulators, and researchers in advocating for financial products and services that improve the lives of poor people. Our focus is cutting-edge, action-oriented research. Currently, we focus on four strategic areas – consumer protection, data risks and opportunities, women’s financial inclusion, and green inclusive finance.
CFI also serves as a convener of thought leaders in the sector, stimulating debate and innovation on the role of financial services in addressing the underlying drivers of poverty and prosperity. We organize and host the annual Financial Inclusion Week, an online global gathering where over 3,000 participants in the inclusive finance community engage, share ideas, and showcase their work. We manage Inclusive Fintech 50, a global innovation competition to identify cutting-edge fintechs that have the potential to drive financial inclusion. And we convene the Responsible Finance Forum, a global platform for knowledge sharing and dialog among a coalition of stakeholders working to assess and manage rapidly evolving consumer risks faced by financial systems and low-income people.
Our work is constantly evolving as new opportunities and risks emerge, and we adapt to meet the fast-changing needs of the financial services industry and the development sector more broadly. Accordingly, we are looking to update our identity to better reflect the dynamic nature of our work in an ecosphere of constant change. We have grown from a sector that focused primarily on providing credit through microfinance institutions in the 1970s and 1980s, into financial inclusion in the 1990s and 2000s which foregrounded ensuring that everyone has access to and can use a bank account, toward today’s more comprehensive understanding of the complex and integrated role that financial services can play in advancing opportunities for low-income people.
The branding exercise seeks to strengthen CFI’s individual identity. While we share a common vision with our parent organization, Accion, of a financially inclusive world with access to economic opportunity for all, and wish to preserve the overall cohesiveness of our look, we view CFI’s standing as an independent think tank as a vital attribute, one that enhances and is integral to our brand value, and through our very independence, serves to burnish the reputation and standing of our parent organization.
Scope of Work
Rebrand the Center for Financial Inclusion with a new name to better reflect its vital role as a hub of innovation at the cutting edge of research and a convener of ideas in the inclusive finance sector; design a new logo for CFI and for its affiliated asset RFF.
Submission and Evaluation Criteria
Please submit a proposal of no more than 10 pages. The proposal should be divided into three parts: approach, cost and proposed timeline, and qualifications. The following describes what needs to be included in each of the sections.
If you have any inquiries, please contact Rima Patel at email@example.com.