Regional Communication Campaign

I. GENERAL FRAMEWORK OF REFERENCE

1.1 Background

Fòs Feminista is an intersectional feminist organization centered around the sexual and reproductive rights and needs of women, girls, and gender-diverse people. Led and governed by the Global South, Fòs Feminista works as an alliance of organizations in 40+ countries worldwide to advance sexual and reproductive health, rights, and justice. As the connecting fabric of this Alliance, Fòs Feminista orchestrates transnational and transregional action, amplifies partners’ work, and promotes South-South learning and collaboration toward achieving common objectives.

Together with our partners, we provide access to sexual and reproductive health care, including contraception, abortion, and care for victims of sexual and gender-based violence. We also reach young people with comprehensive sexuality education. We recognize that the ability of women, girls, and gender-diverse people to make free and informed choices about sexual and reproductive lives, including to access safe and legal abortion, is central to their life plans and to achieving gender and reproductive justice. As such, we are at the forefront of advocating for sexual and reproductive health and rights from an intersectional lens in national, regional, and global spaces, coordinating with our partners to ensure that diverse experiences, priorities, and voices of the Global South are represented in these spaces.

The FFFV project aims to enhanced gender equality and empowerment of women and girls and those who have other gender identities in Latin America and the Caribbean, especially in Paraguay, Peru, and Mexico. It focuses on raising awareness of their rights, expanding their access to health services, contraceptives and other essential products, and preventing violence in their lives. To further our goals, we use evidence-based interventions that demonstrate sustainable changes over time such as Comprehensive Sexuality Education (CSE), an approach based on a framework of rights that seeks to equip young people with the knowledge, skills, attitudes and values they need to determine and enjoy their sexuality (physical and emotionally), individually and in their relationships.

By focusing on strengthened prevention and response to gender-based violence in alignment with a theory of change which underlies all the actions, we have identified four key domains of change in which gender power structures operate: 1) Transforming individual beliefs, attitudes, and behaviors; 2) Strengthening SGBV primary prevention at individual, relational, community, and institutional levels to transform cultural norms and practices; 3) Increase access to services and resources, specially the health response to SGBV for women, girls, and those who have other gender identities; and 4) Influencing laws and policies to promote increased government commitment and accountability to prevent and respond effectively to SGBV.

II. SCOPE OF WORK

2.1 Objective & Role of the Contractual services

Fòs Feminista requires a proposal including a quote for the services of elaboration of a creative concept, design and illustration of dissemination materials for website and social networks, of the regional communications campaign aimed at publicizing the project's transformative impact on the lives of women, girls, and gender-diverse people in the three target countries, in addition to contributing to public discussion and new narratives about SGBV in Latin America and Canada.

This campaign will support our efforts to increase government sensitivity and willingness to prioritize SGBV prevention and response on the political agenda, within a framework of strategic communications and social mobilization plans developed and implemented by partners to engage the public to demand government SGBV prevention and response.

The audience of this campaign are decision-makers, government officials and authorities from Canada,  with the visible prominence of representatives of the target population of the project: Women, girls and  gender-diverse people, with an emphasis on reaching young people, poor and marginalized groups from Latin America and the Caribbean, as well as an innovative component focused on the positive participation of men.

III. TECHNICAL SPECIFICATIONS

3.1         Creative concept and visual identity of the campaign

Delivery time: Week 1

3.2.        Conceptualization and elaboration of contents, graphic materials and audiovisual resources

Delivery time: Weeks 2-7

• Design of the Logo for the project

• Design of website cover with the concept and visual identity of the campaign

• 10 infographics in printed version (21.60 x 27.80 cm) and digital (1275 x 1650 px) of the following themes:
         - Prevention of SGBV       - Prevention of VAW and VAG       - Sexual and reproductive rights of young people and adolescents       - Sexual and reproductive rights of gender diverse people       - CSE       - Laws, policies and government commitment and accountability to prevent and respond effectively to SGBV       - Public contraception policies

• 10 Posts for Facebook e Instagram (1000 x 1000 px) and

• 10 Posts for Twitter (1024 x 512 px), on GSBV and CSE topics

• 5 animated gifs about SGBV (between 6 and 15 sec. long each)

• 2 videos of approximately 60 seconds, for Youtube, Tik Tok and other networks, with the design and concept of the campaign (the video scripts have to be approved by Fòs and).

3.3         Planning of website and social networks, with the distribution of the elaborated materials above for a period of two years.

Delivery time: Week 8

IV. GENERAL SPECIFICATIONS

• The themes to be illustrated and the way to represent them will be agreed with Fòs Feminista in coordination with the communication team of the FFFV project.

• The bidder will present a minimum of two options for the creative concept and visual identity of the campaign that exemplify the "look and feel" of the Project. The proposals will include typography, figures, and color palette to be used in the campaign.

• From the selection of the visual proposal, the development of the content will begin, for which preliminary sketches and arts will be presented on which the technical teams will make observations.

• Up to a maximum of 3 format changes may be requested in the final arts.

• The language should be in simple terms according to the target group.

• Ensure a gender and human rights approach

• It should be foreseen that the materials must be adapted to the format for websites, social networks (Facebook, Twitter, Instagram, Tik Tok), based on technical specifications.

• As part of the review process, Fòs Feminista may request modifications to the texts and dialogues included and to the illustrations presented, even up to a maximum of 3 total changes for each illustration/product.

V. DURATION OF SERVICES:

The delivery period of the products will be eight weeks, based on the schedule defined at the start of the services and including review and approval times by Fòs Feminista and the project communication team.

VI. GUARANTEE:

• The bidder will guarantee that the products developed do not violate any patent, copyright, trade name, registered trademark or any other industrial or intellectual property right.
• The offeror must provide the guarantee and validity of the support of the quotation.

VII. DELIVERY CONDITIONS:

• Delivery of editable files (.ai, .psd), and final images in .png with a resolution of 300px for the preparation of publications on social networks and the preparation of other derived digital materials.
• The products will be the property of Fòs Feminista, who in turn will be the owner of all property rights, including intellectual property rights, as well as other materials that are directly linked to the requested services.
• The strategies, products and other materials developed and implemented must take into account the cultural relevance and diversity of the countries involved, gender approach, language and inclusive representation.

VIII. SERVICE PROVIDER PROFILE

The bidder can be an individual person, an agency, or a company. A broad diversity of skills, capabilities, expertise, knowledge, attitudes, and experiences will be considered for the service, but the ideal candidate has:

• Academic level of studies and specialization in communication, social marketing, communication and education, or related.
• Certified work experience of five (5) years in the design and implementation of communication campaigns linked to social change and women's rights.
• Experience in the design and implementation of communication campaigns related to the social and behavior change, with implementation of communication strategies innovative.
• Demonstrable experience of working with international organization, civil society organizations, and/or state institutions.
• Management of new information technologies related to communication for the social and behavior change and new narratives.
• Knowledge in the area of gender, feminism, diversity, human and social rights.
• Experience in analysis and systematization of communication data and metrics.
• Ability to work with multidisciplinary and multicultural teams.

IX. INSTITUTIONAL ARRANGEMENT

9.1 Duration

Limited term of contractual services starting on February 2023, continuing through March 31, 2023.

9.2 Location

Fully remote, based anywhere in the world (preferably in the Americas, Africa, or Asia). Work will be done virtually. The service provider must be willing to adjust to different time zones.

9.3 Reporting

The service provider will report to the Senior Program Officer of FFFV Project.

X. EVALUATION METHOD AND CRITERIA

The main working language will be English but some inputs and information from our partner organizations will be provided by Fòs Feminista in Spanish. For consideration, the proposal must be sent in English, containing the following documents:

• Simple copy of the trade patent or Registry as a legal person;
• Contact information: Name of the person contacting the service provider, advertising agency or similar, email address and telephone number;
• Updated portfolio that demonstrates professional experience in development of regional communication campaigns (10 pages maximum);
• Cover letter explaining the motivation for applying and explaining how the qualifications and skill set are suitable (1 page maximum);
• Separate paper with Financial offer in USD which includes rates plus all taxes and liens that this type of service requires.

The criteria for the evaluation of the proposals will be based on:

• Professional experience (50%)
• Amount of the financial offer (50%)

The proposal must be sent no later than February 24, 2023.

Equal Opportunity Employer Statement

Fòs Feminista is an equal opportunity employer dedicated to advancing sexual and reproductive health, rights, and justice and dismantling inequities from an intersectional feminist lens.  Reproductive justice, racial justice, and diversity are driving forces for us.

Fòs Feminista provides equal opportunities to all employees and applicants for employment without regard to age, color, disability, ethnicity, gender, gender expression or identify, health status, history of conflict with the law, migrant status, national origin, parental or pregnancy status, partnership status, political belief, poverty, race, religion, sexual identity of orientation, sex, genetic information, veteran status, or any other protected category under federal, state, and local laws.

At Fòs Feminista we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices and experiences of our employees. We strongly encourage applications from all kinds of backgrounds to build a workforce that is diverse and inclusive of people who are from marginalized or excluded groups.

We thank all applicants for their interest; however only those candidates selected for interviews will be contacted.