SkyFire Energy is hiring a
SkyFire Energy is a Certified B Corporation and employee-owned company with offices and staff in multiple locations across Western Canada. We value integrity, accountability, perseverance, safety, celebration, and innovation. Our vision is to bring the magic of solar to the world for a stronger, healthier, and more sustainable global community.
Marketing Manager - Full-Time/Permanent
SkyFire’s Marketing Manager is responsible for planning and coordinating various marketing channels to create cohesive and synchronized campaigns. Reporting directly to the VP, RevOps, this role is suited for an experienced, driven, and highly organized individual with a passion for renewables. The role integrates traditional and digital marketing strategies to ensure a unified brand message and a seamless customer experience across different platforms.
Primary duties include:
Planning:
Develop and implement comprehensive, multi-channel marketing strategies that align with business goals.
Conduct market research to identify trends, opportunities, and competitor activities.
Collaborate with senior management to define marketing objectives and KPIs.
Traditional Marketing:
Digital Marketing:
Lead the development and execution of digital marketing campaigns across various channels (social media, email, content marketing, etc.).
Ensure a strong online presence through optimization, SEO, and SEM strategies.
Utilize analytics tools to measure and report on the performance of digital marketing Campaigns.
Content Creation:
Leadership and Team Management:
Lead and mentor student marketing professionals, fostering a collaborative and innovative work environment.
Provide guidance on marketing best practices, industry trends, and emerging technologies.
Conduct performance reviews and set development goals for team members (as needed).
Budget Management:
Cross-Functional Collaboration:
Collaborate with other departments, including sales, product, and design, to ensure a cohesive and integrated approach to marketing initiatives.
Communicate marketing strategies and campaign results to key stakeholders.
Requirements:
Considered an Asset:
Benefits of Working for SkyFire Energy
Learn more about us here: www.skyfireenergy.com/about
At SkyFire Energy, diversity, equity, and inclusion are at the core of our organization. We know that having varied perspectives helps generate better ideas to solve the complex problems of a changing world. These values are central for us to achieve our mission to relentlessly lead the solar industry to the benefit of our community and future generations.