Marketing Intern - Water Utilities

Descrizione

Xylem |ˈzīləm|

1. The tissue in plants that brings water upward from the roots;

2. a leading global water technology company.

Xylem, a leading global water technology company dedicated to solving the world’s most challenging water issues, is the leading global provider of efficient, innovative and sustainable water technologies improving the way water is used, managed, conserved and re-used. Our international team is unified in a common purpose: creating advanced technology and other trusted solutions to solve the world’s water challenges. We are committed to creating an organization of inclusion and diversity, where everyone feels involved, respected, valued and connected, and where everyone is free to bring their authentic selves and ideas.

If you are excited and passionate about helping us #letssolvewater, we want to hear from you!

The Role: Xylem seeks to hire a Marketing Intern to join its Americas Commercial Water Utilities Vertical Marketing team for summer 2023. The Water Utilities market is something that is core to Xylem and a market that the Flygt, Leopold, Sanitaire, Wedeco, Godwin and Goulds and Sensus  brands has served for more than 160 years. Key applications include transporting, treating, testing and analyzing, then returning water to the environment. Our brands produce highly efficient products and systems that require less maintenance, use less energy and provide environmental benefits to users and communities.

The successful candidate will have demonstrated the ability to succeed in a fast paced, fluid environment, while ensuring that project initiatives are met. If you are excited and passionate to work in a digitally progressive and data-focused marketing team, we want to hear from you!

You will be assigned specific projects which are designed to add value to the organization while providing real world experience. While receiving mentoring and guidance, working with the Water Utilities Marketing Vertical team members on the growth initiatives.

*This will be a 10 week remote internship position located near a Xylem facility based on the location listed on the job posting.*

Essential Duties/Principal Responsibilities:

• Develop channel management customer excellence tool kit.

• Conduct voice of customer (VOC) activities to more closely understand specific residential customer decision makers (i.e. operators and consultants), their communication preferences, and how we could increase their specification of Xylem products and services (this could include interviewing experts, conducting desk research and potentially visiting existing customers).

• Help develop new collaborative training tools.

• Research competitive apps, comparison of best business tools to help installers (operators and consultants) grow their business.

• Develop end user campaigns to drive awareness of new product(s) and existing core product(s) while considering customer personas, audience segmentation, and positioning in the marketplace.

• Creating effective communications utilizing objectives, SMART goals, creative briefs and measuring KPIs for success.

• Understanding marketing automation, customer relationship management (CRM), web analytics account-based marketing and how to effectively integrate these practices to target key customer accounts with the support of the local sales teams and report attribution of each.

• Develop project management skills through new product development process

• Design and present new social media campaign ideas.

• Help develop and promote Xylem’s social responsibility program Watermark to new audiences

• Perform market analysis and research on the latest trends.

• Monitor all social media platforms for trending news, ideas, and feedback.

• Prepare detailed promotional presentations.

• Help with the planning and hosting of marketing events.

• Research and evaluate competitor marketing and digital content.

• Contribute to the creation of mock-ups, email campaigns, and social media content.

Minimum Qualifications: Education, Experience, Skills, Abilities, License/Certification:

• Attending an accredited University studying toward a bachelors degree in Marketing/Business Administration.
• Has a strong sense of ownership and drive; a self-starter
• Has excellent written and verbal communication skills, and is comfortable engaging others and asking questions
• Has good technical and organizational skills
• Has the ability to work collaboratively within a team environment
• An understanding of marketing technology or digital asset management is a plus
• Working knowledge of Microsoft Word, Excel and PowerPoint

What you will gain from the experience:

• Get hands-on with marketing research and voice of customer tools and techniques to analyze findings and turn them in to actions.
• An understanding of a B2B market landscape, how it works, and the buyer’s journey, including key audiences and decision influencers.
• Exposure to and an understanding of executing integrated marketing programs that lead to marketing attributed revenue.
• Work directly with business development managers, demand generation managers and marketing leaders.

We Offer You More Than Just “A Job”

• Professional Development – To advance the capabilities of our people, we offer a wide variety of experiences to support our employees’ professional growth and continuous learning.
• Total Rewards – We offer comprehensive programs for compensation, benefits, recognition, learning and development, work-life integration and corporate citizenship.
• Watermark – Watermark is our corporate social responsibility program working to provide education and access to safe water to ensure healthy lives, gender equality, and resilient communities. Employees have the opportunity to learn and volunteer on various water-related projects.
• Employee Networks – Our Employee Networks provide a professional, supportive network for employees from diverse backgrounds, including Women’s, LGBT+ and Allies, Veteran’s, People of Color and Allies, Hispanic Origin & Latin Affinity, Emerging Leaders, and Working Parents Networks.

Physical Demands/Work Environment:

(The physical demands and work environment described here are representative of those an employee encounters and must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

• Regularly required to sit or stand, reach, bend, and move about the facility
• Office: Standard office equipment; work usually performed in an office setting free from any disagreeable elements
• Standard weekly job hours: 40 hours

Xylem is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.